Tracy Sichterman adds creative punch to the team’s efforts. She is adept at visualizing Buyers’ dreams, and helps Sellers see their home’s aesthetic and
marketing potential. She has a true talent for space, form and color, showing Sellers new techniques to accentuate their home’s positive features.
As a bona fide wordsmith, Tracy works magic with flyer-friendly prose transforming the advertising medium. The creativity that assists home sellers is also a plus for home buyers: Tracy truly thinks outside the box.
Analyzing the market, she constantly reinvents her approach, giving buyers a competitive advantage. Once in contract on a home, it is still not business as usual. During negotiations, Tracy is known to write a detailed thesis defending her clients’ position. Beyond her background in art, Tracy is also tech-savvy, keeping long-distance (or just busy) Buyers and Sellers connected. She has a reputation in the area for being a technology leader, understanding how to utilize advanced web and social media platforms to their client’s benefit.
“I can’t recommend Bill and Tracy highly enough, as both a buyer's and seller's agents. They got us a big break on the purchase price when we were buying, and top dollar when we sold. Bill and Tracy know Berkeley and its neighborhoods / micro markets very well. They are terrific with numbers and contracts, crackerjack negotiators, and great with marketing.”